Web content writers are here and web content writers are there. I can do it. You can do it. But can we really provide the best services? I doubt it. I’m not saying that you can’t do it. But web content writing is not only about grammar-free content. But has more to do.
Combining all the web content writing tips, I gathered on the web, here is my list of web content writing tips for all.
Help Your Users
The content you must write should be serving the purpose for what the user has landed to your website or blog. Do add users-focused keywords but don’t add meaningless keywords.
Not Stuffing The Keywords
With search engines getting smarter, it is meaningless to stuff the content with unnecessary keywords. If you think you can dodge Google with synonyms, you better think again. Google bots will read everything and could give you a penalty if not using appropriate keywords.
One more thing to add-up. When writing the content, help Google to translate your page, so that it is a star.
Don’t Let Your Readers Fly Too Soon
Create content that no one can throw it away. Make the content – simple, unique, solid and reliable. Even stories can work.
A Compelling Title With H1 Tag
H1 tags will make the content prominent enough to grab attentions. But use H1 tags only for headings. And the headings has to be so compelling that users can’t resist without reading the text within the headings. Make it understandable and meaningful. But don’t let it go too long.
Qualitative Content
Is it exciting? Is it informative? Or is it fun to read? If it gets too boring or there’s nothing new, don’t write it or share it. Web is full with all those boring contents. You don’t have to make your share.
Do the same with headers.
Is It Stimulating?
More often than not, web content writers produces content that isn't interesting nor socializing. If your content is worth sharable within your circle, you can dare to share it with the world.
Must Be Relevant
Don’t neglect it, as many will do. And those who do, will deal with the consequences. If you think you can attract eyes by showing a compelling title or writing a story you are right. But only if it blends in with your website or blog. Anything irrelevant to your blog or website or even the story you’re telling, would bore the readers and they’ll leave, resulting in low turnover.
Follow An Optimal Length
The length is not yet preset. But they say the optimal length of the content is around 1000 words. Still you can make it short or even longer than this.
You’ll encounter many tips for content writing, suggesting 1500 or even 2000 words of web content to make it at optimum level. But it all depends on the niche, the type and the audience. Just make it certain “Not to drag the content unnecessarily”.
Know Your Audience
This is going to be hard to know. But you can presume that who’ll be reading your content. Let’s assume, your content is all about web development services. Your primary keyword is also web development services. This is means you’re writing for a web development company. Your targeted audience is going to be corporates. And probably they aren't going to be web experts, but in need of one. So this means that you’ll be writing some promotional content to grab attentions. But for how long you could do this. After some time, you’ll be out of ideas and everything will be coming back again and again.
Even you know your audience, you can still write on other topics as well. Tips to web development, popular WordPress plugins and even some technical content. But be sure to use friendly tone and make it easy to understand.
Proofread
Even the experts need to proofread their own pieces. I know it is hard to review one’s own content but to keep the user focused, the content needs to be free from errors. If possible go twice after writing. Or you can ask a fellow to do it for you.
Don’t Overdo With Keywords
Stuffing the content with keywords is the thing of past. You can’t deceive Google bots by overstuffing the content with keywords.
When reviewing, remember to find your keywords and making it certain that the keywords don’t go beyond 3% of the total length. Experts say to keep the keyword density between 1 – 3%.
Be Updated
From time to time it is must to review your old pieces and where necessary, keep them up-to-date. And when extracting from the web, don’t add old knowledge.
Introduce The Author
Google Authorship has finally come to its end. But not Author Rank. You still can attract search engines and let the users know about you. The better both of them know you, the better your content qualify.
Don’t Mesh-up
If you’re writing web content for your website, it must all be related. And when you’re blogging, don’t publish irrelevant content but be in your niche.
For site content, keep the content all related.
No one likes a salesman tone. We hear and read enough. And it is mostly not compelling.
Linking To Quality Sources
Nothing is bad to link to other sources other than yours. Link to resourceful and relevant pages.
When linking to sources other than yours, keep time value in mind. You don’t want to lead your readers to outdated nor boring sources.
Link Natural Phrases
Linking keywords like “contact us” or “click here”, are the things of the past. When calling the attention, don’t use such boring or non-fascinating words. Come up with new ideas. And try to put links around words other than your primary keywords
Visually Appealing
Long paragraphs, no headers, no bullets and no images, sounds boring to me. Than why would the readers like it? Add spice by adding all these types of content and other than these.
Infographics is not a new technique, but it is not been widely used. Even I believe it has more power than a routine article or blog. Use your imagination, come up with new ideas and make it irresistible for the readers to let it go.
It’s All About Uniqueness
Being unique isn't that hard. You read few articles, listen to few interviews and produced a new and unique content. Of course it isn't that simple. But do you really feel it is going to be effective for your business? Just by changing the tone or words, doesn't mean that you’re offering something new, something unique. But you need find something different, something that others don’t offer usually. This doesn't mean to end your running business and start thinking of other businesses. But I mean you must offer in a manner that others usually don’t. Be creative. Be unique
Some Bonus Content Writing Tips
Content writing is nothing but a way to market one’s product or services. It is all about attention grabbing. Tons of ads we see on daily basis. But how many of them we watch attentively? Not even the half. The reason being:
So, why the web content can’t be like those ads? So, if you’re a web content writer or if going to to some specialists, don’t forget the above mentioned web content writing tips. It is not about Google, but the audience. If the love your content, Google will also. outsource web content writing services
Combining all the web content writing tips, I gathered on the web, here is my list of web content writing tips for all.
Help Your Users
The content you must write should be serving the purpose for what the user has landed to your website or blog. Do add users-focused keywords but don’t add meaningless keywords.
Not Stuffing The Keywords
With search engines getting smarter, it is meaningless to stuff the content with unnecessary keywords. If you think you can dodge Google with synonyms, you better think again. Google bots will read everything and could give you a penalty if not using appropriate keywords.
One more thing to add-up. When writing the content, help Google to translate your page, so that it is a star.
Don’t Let Your Readers Fly Too Soon
Create content that no one can throw it away. Make the content – simple, unique, solid and reliable. Even stories can work.
A Compelling Title With H1 Tag
H1 tags will make the content prominent enough to grab attentions. But use H1 tags only for headings. And the headings has to be so compelling that users can’t resist without reading the text within the headings. Make it understandable and meaningful. But don’t let it go too long.
Qualitative Content
Is it exciting? Is it informative? Or is it fun to read? If it gets too boring or there’s nothing new, don’t write it or share it. Web is full with all those boring contents. You don’t have to make your share.
Do the same with headers.
Is It Stimulating?
More often than not, web content writers produces content that isn't interesting nor socializing. If your content is worth sharable within your circle, you can dare to share it with the world.
Must Be Relevant
Don’t neglect it, as many will do. And those who do, will deal with the consequences. If you think you can attract eyes by showing a compelling title or writing a story you are right. But only if it blends in with your website or blog. Anything irrelevant to your blog or website or even the story you’re telling, would bore the readers and they’ll leave, resulting in low turnover.
Follow An Optimal Length
The length is not yet preset. But they say the optimal length of the content is around 1000 words. Still you can make it short or even longer than this.
You’ll encounter many tips for content writing, suggesting 1500 or even 2000 words of web content to make it at optimum level. But it all depends on the niche, the type and the audience. Just make it certain “Not to drag the content unnecessarily”.
Know Your Audience
This is going to be hard to know. But you can presume that who’ll be reading your content. Let’s assume, your content is all about web development services. Your primary keyword is also web development services. This is means you’re writing for a web development company. Your targeted audience is going to be corporates. And probably they aren't going to be web experts, but in need of one. So this means that you’ll be writing some promotional content to grab attentions. But for how long you could do this. After some time, you’ll be out of ideas and everything will be coming back again and again.
Even you know your audience, you can still write on other topics as well. Tips to web development, popular WordPress plugins and even some technical content. But be sure to use friendly tone and make it easy to understand.
Proofread
Even the experts need to proofread their own pieces. I know it is hard to review one’s own content but to keep the user focused, the content needs to be free from errors. If possible go twice after writing. Or you can ask a fellow to do it for you.
Don’t Overdo With Keywords
Stuffing the content with keywords is the thing of past. You can’t deceive Google bots by overstuffing the content with keywords.
When reviewing, remember to find your keywords and making it certain that the keywords don’t go beyond 3% of the total length. Experts say to keep the keyword density between 1 – 3%.
Be Updated
From time to time it is must to review your old pieces and where necessary, keep them up-to-date. And when extracting from the web, don’t add old knowledge.
Introduce The Author
Google Authorship has finally come to its end. But not Author Rank. You still can attract search engines and let the users know about you. The better both of them know you, the better your content qualify.
Don’t Mesh-up
If you’re writing web content for your website, it must all be related. And when you’re blogging, don’t publish irrelevant content but be in your niche.
For site content, keep the content all related.
No one likes a salesman tone. We hear and read enough. And it is mostly not compelling.
Linking To Quality Sources
Nothing is bad to link to other sources other than yours. Link to resourceful and relevant pages.
When linking to sources other than yours, keep time value in mind. You don’t want to lead your readers to outdated nor boring sources.
Link Natural Phrases
Linking keywords like “contact us” or “click here”, are the things of the past. When calling the attention, don’t use such boring or non-fascinating words. Come up with new ideas. And try to put links around words other than your primary keywords
Visually Appealing
Long paragraphs, no headers, no bullets and no images, sounds boring to me. Than why would the readers like it? Add spice by adding all these types of content and other than these.
Infographics is not a new technique, but it is not been widely used. Even I believe it has more power than a routine article or blog. Use your imagination, come up with new ideas and make it irresistible for the readers to let it go.
It’s All About Uniqueness
Being unique isn't that hard. You read few articles, listen to few interviews and produced a new and unique content. Of course it isn't that simple. But do you really feel it is going to be effective for your business? Just by changing the tone or words, doesn't mean that you’re offering something new, something unique. But you need find something different, something that others don’t offer usually. This doesn't mean to end your running business and start thinking of other businesses. But I mean you must offer in a manner that others usually don’t. Be creative. Be unique
Some Bonus Content Writing Tips
Content writing is nothing but a way to market one’s product or services. It is all about attention grabbing. Tons of ads we see on daily basis. But how many of them we watch attentively? Not even the half. The reason being:
- They’re repetitive
- Nothing new
- We don’t trust them
- They all use a salesman tone
- Offering something new
- Not trying to just sell
- Using such creative ideas, which eyes and hears can’t neglect
- Trustworthy
- Easy to get
- And of course serves my purpose
So, why the web content can’t be like those ads? So, if you’re a web content writer or if going to to some specialists, don’t forget the above mentioned web content writing tips. It is not about Google, but the audience. If the love your content, Google will also. outsource web content writing services
They say web content is so easy that everyone can do it. But if it is true than why do the web content development companies offer these services? Writing a web content isn't that hard. But the real job comes when it is to rank the content high in eyes of the readers and the web crawlers. This is why you must have to outsource web content writing services.